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Project Description
Little Death is a DTC sleep supplement brand selling melatonin gummies. The goal was to build a high-converting single-product Shopify store that clearly communicates the product’s benefits while minimizing purchase friction.
I designed and developed a conversion-focused single-page experience where the product section appears directly on the homepage. The layout guides users through benefits, ingredients, and trust signals before presenting strong purchase CTAs.
The result is a fast, modern Shopify store designed to maximize clarity, trust, and conversions.
Launching a supplement brand online comes with several challenges:
The client also wanted the entire store to function as a single-page experience, with the product section integrated directly into the homepage. Users needed to learn, trust, and purchase without leaving the page.
The website was designed as a conversion-focused storytelling funnel that gradually builds confidence instead of presenting all information at once.
This approach helps users move naturally from interest → trust → purchase.
The visual design balances premium aesthetics with clarity.
The layout ensures users quickly understand what the product is, why it works, and why they should trust it.
The store was built using Shopify with a custom layout optimized for performance and scalability.
The final result is a streamlined Shopify experience that communicates the product clearly and removes friction from the purchasing process.
The website successfully combines strong brand identity, clear product education, and conversion-focused UX — resulting in a store designed to turn first-time visitors into customers.
